U.S. Gift Card Market Insights: Growth, Share, Value, Size, and Trends By 2032

"Executive Summary U.S. Gift Card Market Size and Share Across Top Segments

• The U.S. gift card market size was valued at USD 342.95 Billion in 2024 and is expected to reach USD 886.23 Billion by 2032, at a CAGR of 12.60% during the forecast period

Market drivers and market restraints covered in this U.S. Gift Card report give an idea about the rise or fall in the consumer demand for the particular product depending on several factors. Businesses can gain current as well as upcoming technical and financial details of the U.S. Gift Card Market industry to 2033 with this U.S. Gift Card Market report. The report is formulated based on the market type, organization size, on-premises availability, the end-users’ organization type, and the availability in areas such as North America, South America, Europe, Asia-Pacific and the Middle East & Africa. The U.S. Gift Card Market report is the best option to acquire a professional in-depth study on the current state of the market.

This U.S. Gift Card Market research report deals with the analysis of the up-and-coming trends along with major drivers, restraints, challenges, and opportunities in the market for U.S. Gift Card Market industry. This market report spans the different segments of the market analysis that today’s businesses demand. With the precise base year and the historic year, estimations and calculations are performed in this U.S. Gift Card report. Besides, this report attempts to find out the impact of buyers, substitutes, new entrants, competitors, and suppliers on the market. U.S. Gift Card survey provides key information about the U.S. Gift Card Market industry, including very helpful and important facts and figures, expert opinions, and the latest developments across the globe.

Review comprehensive data and projections in our U.S. Gift Card Market report. Download now:
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U.S. Gift Card Market Growth Snapshot

Segments

- Open Loop Gift Cards
- Closed Loop Gift Cards
- E-gift Cards
- Corporate Gift Cards

The U.S. gift card market is segmented into various categories to cater to different consumer needs and preferences. Open loop gift cards, which are issued by financial institutions and can be used at various locations, are popular due to their versatility. Closed loop gift cards, on the other hand, are typically retailer-specific and can only be used at designated stores. E-gift cards have gained popularity in recent years due to their convenience and quick delivery options. Corporate gift cards are often used by businesses for employee rewards and customer incentives, providing a way to enhance brand loyalty and satisfaction.

Market Players

- Amazon.com Inc.
- Walmart Inc.
- Starbucks Corporation
- The Home Depot
- Target Corporation

Key players in the U.S. gift card market include major retailers and online platforms that offer a wide range of gift card options to consumers. Amazon.com Inc. is a dominant player in the e-gift card segment, providing customers with a vast selection of digital gift cards for various products and services. Walmart Inc. and Target Corporation offer both open and closed loop gift cards, catering to a diverse customer base. Starbucks Corporation is known for its popular closed loop gift cards, which are highly sought after by coffee enthusiasts. The Home Depot specializes in corporate gift cards, providing businesses with options for rewarding employees and customers for their loyalty.

The U.S. gift card market continues to evolve, driven by changing consumer behaviors and preferences. One key trend that is shaping the market is the increased focus on personalized gift cards. Companies are investing in technology that allows customers to customize their gift cards with personal messages, images, and even video greetings, adding a personal touch to the gifting experience. This trend is particularly appealing to millennials and Gen Z consumers, who value authentic and unique gifting options. By offering personalized gift cards, companies can differentiate themselves in a crowded market and appeal to a broader customer base.

Another significant trend in the U.S. gift card market is the rise of mobile gift cards and virtual wallets. As digital payment methods continue to gain popularity, consumers are increasingly opting for digital gift cards that can be stored and redeemed through mobile devices. This shift towards mobile gifting provides convenience and flexibility to both gift givers and recipients, eliminating the need for physical gift cards and reducing waste. Major players in the market, like Amazon.com Inc. and Starbucks Corporation, are capitalizing on this trend by enhancing their mobile gift card offerings and integrating them into popular payment platforms.

Furthermore, sustainability is becoming a critical factor in the U.S. gift card market. As consumers become more environmentally conscious, there is a growing demand for eco-friendly gift card options. Companies are responding to this trend by offering digital gift cards as a sustainable alternative to traditional plastic cards. E-gift cards not only reduce plastic waste but also provide a more convenient and secure gifting experience. By promoting eco-friendly practices and offering paperless gift card solutions, businesses can appeal to environmentally conscious consumers and demonstrate their commitment to sustainability.

Moreover, the U.S. gift card market is witnessing a shift towards experiential gifting. Instead of traditional tangible gifts, consumers are increasingly opting for gift cards that offer experiences such as dining at top restaurants, spa treatments, travel adventures, and entertainment activities. This shift reflects a broader trend towards prioritizing experiences over material possessions, particularly among younger demographics. Companies that offer experiential gift cards can tap into this growing demand for unique and memorable experiences, catering to consumers seeking meaningful connections and lasting memories through their gifting choices.

In conclusion, the U.S. gift card market is dynamic and evolving, driven by trends such as personalized gifting, mobile gift cards, sustainability, and experiential gifting. Companies that stay ahead of these trends and adapt their offerings to meet changing consumer preferences will be well-positioned to succeed in this competitive market landscape. By embracing innovation, technology, and consumer insights, market players can continue to engage customers, foster brand loyalty, and drive growth in the evolving gift card market.The U.S. gift card market is a highly competitive and dynamic industry that continues to experience significant growth and evolution. One key aspect that sets the market players apart is their ability to offer unique and personalized gift card options to cater to changing consumer preferences. Companies that invest in technology and platforms allowing customers to customize their gift cards with personal messages, images, and videos are likely to appeal to a broader customer base, especially younger demographics like millennials and Gen Z who value authenticity and individuality in their gifting choices. This trend towards personalized gift cards not only enhances the gifting experience but also helps companies differentiate themselves in a crowded market, fostering brand loyalty and customer engagement.

Another important trend shaping the U.S. gift card market is the increasing adoption of mobile gift cards and virtual wallets. With the rising popularity of digital payment methods, more consumers are turning to digital gift cards that can be easily stored and redeemed through their mobile devices. Major players in the market are capitalizing on this trend by enhancing their mobile gift card offerings and integrating them into popular payment platforms, providing convenience and flexibility to both gift givers and recipients. This shift towards mobile gifting not only eliminates the need for physical gift cards but also aligns with the growing preference for seamless and contactless transactions, driving the market towards digitalization and innovation.

Sustainability is also emerging as a key factor influencing the U.S. gift card market, as consumers become more mindful of environmental issues and seek eco-friendly gifting options. Companies are responding to this trend by offering digital gift cards as a sustainable alternative to traditional plastic cards, reducing plastic waste and promoting paperless gifting solutions. E-gift cards not only contribute to a more eco-conscious gifting experience but also provide added convenience and security to consumers. By adopting environmentally friendly practices and embracing digital gift card solutions, businesses can appeal to conscious consumers and demonstrate their commitment to sustainability, thereby positioning themselves as responsible and forward-thinking market players.

Moreover, the trend towards experiential gifting is gaining traction in the U.S. gift card market, with consumers showing a growing preference for gift cards that offer unique experiences rather than traditional material gifts. Experiential gift cards for dining, travel, spa treatments, and entertainment activities cater to consumers seeking meaningful connections and memorable moments, particularly among younger demographics who value experiences over possessions. Companies that offer experiential gift cards can tap into this trend by providing consumers with opportunities to create lasting memories and share special moments with their loved ones, thereby driving engagement and loyalty in the competitive gift card market landscape.

In essence, the U.S. gift card market is evolving to meet changing consumer needs and preferences, with trends such as personalized gifting, mobile gift cards, sustainability, and experiential gifting shaping the industry dynamics. Companies that embrace these trends, innovate their offerings, and provide unique and environmentally friendly gift card solutions will be well-positioned to thrive in the competitive market space. By staying attuned to consumer insights, leveraging technology, and fostering brand loyalty through engaging gifting experiences, market players can navigate the evolving landscape and drive growth in the dynamic U.S. gift card market.

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Global U.S. Gift Card Market – Segmentation & Forecast Question Templates

• What is the market size snapshot for the U.S. Gift Card industry?
• What is the global market growth trend for U.S. Gift Card s?
• Which key segmentations are assessed in the U.S. Gift Card Market?
• What are the names of top-rated players in the U.S. Gift Card Market sector?
• What countries offer the highest opportunities in U.S. Gift Card Market?
• What are the names of leading regional competitors in U.S. Gift Card Market?

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