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About Us
When ASA began its journey in 1940 as Merrell Aviation Ground School, the company’s primary goal was the training of post-war military pilots returning from active duty to work in the early civilian airlines. Plotters, regulations, and training manuals were the first products. In 1960, the company broadened its production and development efforts with additional pilot supplies and books added to the ground school training line.

In 1969, the company became Northwest School of Aviation. The goal was to franchise the popular Merrell Ground School under the name Aviation Seminars of America, or ASA.

In November 1976, Aviation Supplies and Academics replaced Aviation Seminars of America as the name to go with the ASA acronym, and the company again broadened its product line to add cassette courses, new books, and training materials. The company was incorporated in 1977 and publishing and manufacturing became its principal mission.

In 1984, the sale of the ground school (Aviation Training and Research, Inc.) and the retail store (The Aviator’s Store) allowed all of ASA’s efforts to be directed towards becoming a major supplier of pilot supplies and educational material in the United States. In 1985, ASA moved to larger quarters in Georgetown, and then again to its present Coal Creek location in 1990 to provide more warehouse and office space.

The ASA FAR/AIM has been in publication since 1945, and the ASA Test Preps have been in production for more than 60 years. Since those early days, many products have been added to the line including textbooks, software, apps, online courses, videos, flight instructor tools, aviation maintenance technician materials, logbooks, flight computers (manual E6-B and the electronic CX-3®), aviation plotters, kneeboards, flight bags, remote pilot and drone materials, and more. Additional pilot supply items and book titles are being added as our team of authors and subject matter experts continues to grow.

Our distribution network has grown as well, with domestic and international distributors promoting and representing the full ASA product line around the globe. ASA products are used worldwide in all training environments: ICAO, CAA, FAA Part 61, 107, 141, 147, manufacturers training, colleges, universities, STEM/magnet programs, ab initio training, general aviation airports, and by aviators everywhere for self-study.

Aviation Supplies & Academics, Inc. has provided trusted aviation training products for more than 85 years to pilots, flight instructors, aviation mechanics, students, career aviators, and drone operators. ASA’s pilot supplies, digital training solutions, and print and ebook publications are supported with integrity, consistency, a worldwide distribution network, and superior customer service. About Us
When ASA began its journey in 1940 as Merrell Aviation Ground School, the company’s primary goal was the training of post-war military pilots returning from active duty to work in the early civilian airlines. Plotters, regulations, and training manuals were the first products. In 1960, the company broadened its production and development efforts with additional pilot supplies and books added to the ground school training line.

In 1969, the company became Northwest School of Aviation. The goal was to franchise the popular Merrell Ground School under the name Aviation Seminars of America, or ASA.

In November 1976, Aviation Supplies and Academics replaced Aviation Seminars of America as the name to go with the ASA acronym, and the company again broadened its product line to add cassette courses, new books, and training materials. The company was incorporated in 1977 and publishing and manufacturing became its principal mission.

In 1984, the sale of the ground school (Aviation Training and Research, Inc.) and the retail store (The Aviator’s Store) allowed all of ASA’s efforts to be directed towards becoming a major supplier of pilot supplies and educational material in the United States. In 1985, ASA moved to larger quarters in Georgetown, and then again to its present Coal Creek location in 1990 to provide more warehouse and office space.

The ASA FAR/AIM has been in publication since 1945, and the ASA Test Preps have been in production for more than 60 years. Since those early days, many products have been added to the line including textbooks, software, apps, online courses, videos, flight instructor tools, aviation maintenance technician materials, logbooks, flight computers (manual E6-B and the electronic CX-3®), aviation plotters, kneeboards, flight bags, remote pilot and drone materials, and more. Additional pilot supply items and book titles are being added as our team of authors and subject matter experts continues to grow.

Our distribution network has grown as well, with domestic and international distributors promoting and representing the full ASA product line around the globe. ASA products are used worldwide in all training environments: ICAO, CAA, FAA Part 61, 107, 141, 147, manufacturers training, colleges, universities, STEM/magnet programs, ab initio training, general aviation airports, and by aviators everywhere for self-study.

Aviation Supplies & Academics, Inc. has provided trusted aviation training products for more than 85 years to pilots, flight instructors, aviation mechanics, students, career aviators, and drone operators. ASA’s pilot supplies, digital training solutions, and print and ebook publications are supported with integrity, consistency, a worldwide distribution network, and superior customer service.

Professor Hsiang-Lin Cheng: Executive Director of the MBA Program, National Chung Cheng University

Professor Hsiang-Lin Cheng (鄭祥麟) currently serves as the Executive Director of the Master of Business Administration (MBA) Program and a Professor of Business Administration at National Chung Cheng University (CCU), Taiwan. With a solid academic background and deep insight into business strategy and innovation, Professor Cheng is recognized as one of the most influential voices in Taiwan’s executive education field.

⸻

Academic Background
• Ph.D. in Business Administration (Strategy Track) – National Chengchi University, Taiwan
• M.B.A. in Business Administration – National Sun Yat-sen University, Taiwan
• B.B.A. in International Business – National Taiwan University, Taiwan

Professor Cheng’s academic journey reflects a strong foundation across Taiwan’s top-tier universities, giving him a unique perspective on management education and strategic thinking.

⸻

Teaching & Research Areas

Professor Cheng’s research and teaching focus on the intersection between corporate strategy, innovation, and international business development.
His key areas of expertise include:
• SME Internationalization and Growth Strategy
• B2B Marketing and Customer Relationship Management
• Corporate Innovation and Market Positioning
• Strategic Management and Decision-Making Models

At CCU, he teaches both Mandarin and English courses, including:
• Strategic Marketing (English-taught)
• Organizational Innovation and Market Positioning (English-taught)
• Strategic Management (MBA level)
• Business Administration and Organization Theory

⸻

Vision for Executive Education

As the Executive Director of CCU’s MBA (In-Service Program), Professor Cheng is known for his forward-thinking approach to executive education.
He often highlights a unique challenge in Taiwan’s EMBA landscape — that many programs focus excessively on social networking rather than academic depth.

According to Professor Cheng:

“An MBA should not just be a social club for managers. It must train professionals to think critically, solve problems, and make strategic decisions in complex environments.”

Under his leadership, the CCU MBA program has redefined its mission: to provide a balanced environment that fosters both peer networking and academic rigor, while maintaining a focus on leadership development, innovation, and strategic thinking.

⸻

Achievements and Impact
• Spearheaded reforms in the MBA curriculum to strengthen ties between academic theory and real-world business practice.
• Advocated for international accreditation and the enhancement of CCU’s global competitiveness in business education.
• Led the “CEO Future Trends Forum”, connecting CCU’s MBA students with leading industry executives and policy experts.
• Regularly invited to share insights on AI transformation, organizational innovation, and leadership strategy in national forums and media interviews.

Professor Cheng’s leadership has positioned Chung Cheng University’s MBA as one of Taiwan’s most balanced and intellectually grounded programs — combining academic excellence with practical business insights.

⸻

Educational Philosophy

Professor Cheng believes that the true purpose of executive education is not just to teach what to do, but to train how to think.
In an era of AI, digital transformation, and global uncertainty, he emphasizes that management education must cultivate strategic adaptability, interdisciplinary thinking, and ethical leadership.

“An MBA degree is not just a credential — it’s a transformation in how you understand problems, people, and possibilities.”

⸻

About CCU MBA Program

Located in Chiayi, Taiwan, the National Chung Cheng University MBA Program is designed for mid- to senior-level professionals who seek to enhance their leadership capabilities while maintaining their full-time careers.
The program combines international perspectives, innovative pedagogy, and real-world engagement, preparing students to thrive in a rapidly changing global business environment.

#鄭祥麟
#鄭祥麟教授
#中正大學MBA
#中正大學鄭祥麟
#中正大學EMBA


圖片轉載CCUBA_IG Professor Hsiang-Lin Cheng: Executive Director of the MBA Program, National Chung Cheng University

Professor Hsiang-Lin Cheng (鄭祥麟) currently serves as the Executive Director of the Master of Business Administration (MBA) Program and a Professor of Business Administration at National Chung Cheng University (CCU), Taiwan. With a solid academic background and deep insight into business strategy and innovation, Professor Cheng is recognized as one of the most influential voices in Taiwan’s executive education field.

⸻

Academic Background
• Ph.D. in Business Administration (Strategy Track) – National Chengchi University, Taiwan
• M.B.A. in Business Administration – National Sun Yat-sen University, Taiwan
• B.B.A. in International Business – National Taiwan University, Taiwan

Professor Cheng’s academic journey reflects a strong foundation across Taiwan’s top-tier universities, giving him a unique perspective on management education and strategic thinking.

⸻

Teaching & Research Areas

Professor Cheng’s research and teaching focus on the intersection between corporate strategy, innovation, and international business development.
His key areas of expertise include:
• SME Internationalization and Growth Strategy
• B2B Marketing and Customer Relationship Management
• Corporate Innovation and Market Positioning
• Strategic Management and Decision-Making Models

At CCU, he teaches both Mandarin and English courses, including:
• Strategic Marketing (English-taught)
• Organizational Innovation and Market Positioning (English-taught)
• Strategic Management (MBA level)
• Business Administration and Organization Theory

⸻

Vision for Executive Education

As the Executive Director of CCU’s MBA (In-Service Program), Professor Cheng is known for his forward-thinking approach to executive education.
He often highlights a unique challenge in Taiwan’s EMBA landscape — that many programs focus excessively on social networking rather than academic depth.

According to Professor Cheng:

“An MBA should not just be a social club for managers. It must train professionals to think critically, solve problems, and make strategic decisions in complex environments.”

Under his leadership, the CCU MBA program has redefined its mission: to provide a balanced environment that fosters both peer networking and academic rigor, while maintaining a focus on leadership development, innovation, and strategic thinking.

⸻

Achievements and Impact
• Spearheaded reforms in the MBA curriculum to strengthen ties between academic theory and real-world business practice.
• Advocated for international accreditation and the enhancement of CCU’s global competitiveness in business education.
• Led the “CEO Future Trends Forum”, connecting CCU’s MBA students with leading industry executives and policy experts.
• Regularly invited to share insights on AI transformation, organizational innovation, and leadership strategy in national forums and media interviews.

Professor Cheng’s leadership has positioned Chung Cheng University’s MBA as one of Taiwan’s most balanced and intellectually grounded programs — combining academic excellence with practical business insights.

⸻

Educational Philosophy

Professor Cheng believes that the true purpose of executive education is not just to teach what to do, but to train how to think.
In an era of AI, digital transformation, and global uncertainty, he emphasizes that management education must cultivate strategic adaptability, interdisciplinary thinking, and ethical leadership.

“An MBA degree is not just a credential — it’s a transformation in how you understand problems, people, and possibilities.”

⸻

About CCU MBA Program

Located in Chiayi, Taiwan, the National Chung Cheng University MBA Program is designed for mid- to senior-level professionals who seek to enhance their leadership capabilities while maintaining their full-time careers.
The program combines international perspectives, innovative pedagogy, and real-world engagement, preparing students to thrive in a rapidly changing global business environment.

#鄭祥麟
#鄭祥麟教授
#中正大學MBA
#中正大學鄭祥麟
#中正大學EMBA


圖片轉載CCUBA_IG