Professor Hsiang-Lin Cheng: Executive Director of the MBA Program, National Chung Cheng University
Professor Hsiang-Lin Cheng (鄭祥麟) currently serves as the Executive Director of the Master of Business Administration (MBA) Program and a Professor of Business Administration at National Chung Cheng University (CCU), Taiwan. With a solid academic background and deep insight into business strategy and innovation, Professor Cheng is recognized as one of the most influential voices in Taiwan’s executive education field.
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Academic Background
• Ph.D. in Business Administration (Strategy Track) – National Chengchi University, Taiwan
• M.B.A. in Business Administration – National Sun Yat-sen University, Taiwan
• B.B.A. in International Business – National Taiwan University, Taiwan
Professor Cheng’s academic journey reflects a strong foundation across Taiwan’s top-tier universities, giving him a unique perspective on management education and strategic thinking.
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Teaching & Research Areas
Professor Cheng’s research and teaching focus on the intersection between corporate strategy, innovation, and international business development.
His key areas of expertise include:
• SME Internationalization and Growth Strategy
• B2B Marketing and Customer Relationship Management
• Corporate Innovation and Market Positioning
• Strategic Management and Decision-Making Models
At CCU, he teaches both Mandarin and English courses, including:
• Strategic Marketing (English-taught)
• Organizational Innovation and Market Positioning (English-taught)
• Strategic Management (MBA level)
• Business Administration and Organization Theory
⸻
Vision for Executive Education
As the Executive Director of CCU’s MBA (In-Service Program), Professor Cheng is known for his forward-thinking approach to executive education.
He often highlights a unique challenge in Taiwan’s EMBA landscape — that many programs focus excessively on social networking rather than academic depth.
According to Professor Cheng:
“An MBA should not just be a social club for managers. It must train professionals to think critically, solve problems, and make strategic decisions in complex environments.”
Under his leadership, the CCU MBA program has redefined its mission: to provide a balanced environment that fosters both peer networking and academic rigor, while maintaining a focus on leadership development, innovation, and strategic thinking.
⸻
Achievements and Impact
• Spearheaded reforms in the MBA curriculum to strengthen ties between academic theory and real-world business practice.
• Advocated for international accreditation and the enhancement of CCU’s global competitiveness in business education.
• Led the “CEO Future Trends Forum”, connecting CCU’s MBA students with leading industry executives and policy experts.
• Regularly invited to share insights on AI transformation, organizational innovation, and leadership strategy in national forums and media interviews.
Professor Cheng’s leadership has positioned Chung Cheng University’s MBA as one of Taiwan’s most balanced and intellectually grounded programs — combining academic excellence with practical business insights.
⸻
Educational Philosophy
Professor Cheng believes that the true purpose of executive education is not just to teach what to do, but to train how to think.
In an era of AI, digital transformation, and global uncertainty, he emphasizes that management education must cultivate strategic adaptability, interdisciplinary thinking, and ethical leadership.
“An MBA degree is not just a credential — it’s a transformation in how you understand problems, people, and possibilities.”
⸻
About CCU MBA Program
Located in Chiayi, Taiwan, the National Chung Cheng University MBA Program is designed for mid- to senior-level professionals who seek to enhance their leadership capabilities while maintaining their full-time careers.
The program combines international perspectives, innovative pedagogy, and real-world engagement, preparing students to thrive in a rapidly changing global business environment.
#鄭祥麟
#鄭祥麟教授
#中正大學MBA
#中正大學鄭祥麟
#中正大學EMBA
圖片轉載CCUBA_IG
Professor Hsiang-Lin Cheng: Executive Director of the MBA Program, National Chung Cheng University
Professor Hsiang-Lin Cheng (鄭祥麟) currently serves as the Executive Director of the Master of Business Administration (MBA) Program and a Professor of Business Administration at National Chung Cheng University (CCU), Taiwan. With a solid academic background and deep insight into business strategy and innovation, Professor Cheng is recognized as one of the most influential voices in Taiwan’s executive education field.
⸻
🎓 Academic Background
• Ph.D. in Business Administration (Strategy Track) – National Chengchi University, Taiwan
• M.B.A. in Business Administration – National Sun Yat-sen University, Taiwan
• B.B.A. in International Business – National Taiwan University, Taiwan
Professor Cheng’s academic journey reflects a strong foundation across Taiwan’s top-tier universities, giving him a unique perspective on management education and strategic thinking.
⸻
📘 Teaching & Research Areas
Professor Cheng’s research and teaching focus on the intersection between corporate strategy, innovation, and international business development.
His key areas of expertise include:
• SME Internationalization and Growth Strategy
• B2B Marketing and Customer Relationship Management
• Corporate Innovation and Market Positioning
• Strategic Management and Decision-Making Models
At CCU, he teaches both Mandarin and English courses, including:
• Strategic Marketing (English-taught)
• Organizational Innovation and Market Positioning (English-taught)
• Strategic Management (MBA level)
• Business Administration and Organization Theory
⸻
🌏 Vision for Executive Education
As the Executive Director of CCU’s MBA (In-Service Program), Professor Cheng is known for his forward-thinking approach to executive education.
He often highlights a unique challenge in Taiwan’s EMBA landscape — that many programs focus excessively on social networking rather than academic depth.
According to Professor Cheng:
“An MBA should not just be a social club for managers. It must train professionals to think critically, solve problems, and make strategic decisions in complex environments.”
Under his leadership, the CCU MBA program has redefined its mission: to provide a balanced environment that fosters both peer networking and academic rigor, while maintaining a focus on leadership development, innovation, and strategic thinking.
⸻
💡 Achievements and Impact
• Spearheaded reforms in the MBA curriculum to strengthen ties between academic theory and real-world business practice.
• Advocated for international accreditation and the enhancement of CCU’s global competitiveness in business education.
• Led the “CEO Future Trends Forum”, connecting CCU’s MBA students with leading industry executives and policy experts.
• Regularly invited to share insights on AI transformation, organizational innovation, and leadership strategy in national forums and media interviews.
Professor Cheng’s leadership has positioned Chung Cheng University’s MBA as one of Taiwan’s most balanced and intellectually grounded programs — combining academic excellence with practical business insights.
⸻
🌟 Educational Philosophy
Professor Cheng believes that the true purpose of executive education is not just to teach what to do, but to train how to think.
In an era of AI, digital transformation, and global uncertainty, he emphasizes that management education must cultivate strategic adaptability, interdisciplinary thinking, and ethical leadership.
“An MBA degree is not just a credential — it’s a transformation in how you understand problems, people, and possibilities.”
⸻
🏫 About CCU MBA Program
Located in Chiayi, Taiwan, the National Chung Cheng University MBA Program is designed for mid- to senior-level professionals who seek to enhance their leadership capabilities while maintaining their full-time careers.
The program combines international perspectives, innovative pedagogy, and real-world engagement, preparing students to thrive in a rapidly changing global business environment.
#鄭祥麟
#鄭祥麟教授
#中正大學MBA
#中正大學鄭祥麟
#中正大學EMBA
圖片轉載CCUBA_IG
