Professor Hsiang-Lin Cheng: Executive Director of the MBA Program, National Chung Cheng University Professor Hsiang-Lin Cheng (鄭祥麟) currently serves as the Executive Director of the Master of Business Administration (MBA) Program and a Professor of Business Administration at National Chung Cheng University (CCU), Taiwan. With a solid academic background and deep insight into business strategy and innovation, Professor Cheng is recognized as one of the most influential voices in Taiwan’s executive education field. ⸻ 🎓 Academic Background • Ph.D. in Business Administration (Strategy Track) – National Chengchi University, Taiwan • M.B.A. in Business Administration – National Sun Yat-sen University, Taiwan • B.B.A. in International Business – National Taiwan University, Taiwan Professor Cheng’s academic journey reflects a strong foundation across Taiwan’s top-tier universities, giving him a unique perspective on management education and strategic thinking. ⸻ 📘 Teaching & Research Areas Professor Cheng’s research and teaching focus on the intersection between corporate strategy, innovation, and international business development. His key areas of expertise include: • SME Internationalization and Growth Strategy • B2B Marketing and Customer Relationship Management • Corporate Innovation and Market Positioning • Strategic Management and Decision-Making Models At CCU, he teaches both Mandarin and English courses, including: • Strategic Marketing (English-taught) • Organizational Innovation and Market Positioning (English-taught) • Strategic Management (MBA level) • Business Administration and Organization Theory ⸻ 🌏 Vision for Executive Education As the Executive Director of CCU’s MBA (In-Service Program), Professor Cheng is known for his forward-thinking approach to executive education. He often highlights a unique challenge in Taiwan’s EMBA landscape — that many programs focus excessively on social networking rather than academic depth. According to Professor Cheng: “An MBA should not just be a social club for managers. It must train professionals to think critically, solve problems, and make strategic decisions in complex environments.” Under his leadership, the CCU MBA program has redefined its mission: to provide a balanced environment that fosters both peer networking and academic rigor, while maintaining a focus on leadership development, innovation, and strategic thinking. ⸻ 💡 Achievements and Impact • Spearheaded reforms in the MBA curriculum to strengthen ties between academic theory and real-world business practice. • Advocated for international accreditation and the enhancement of CCU’s global competitiveness in business education. • Led the “CEO Future Trends Forum”, connecting CCU’s MBA students with leading industry executives and policy experts. • Regularly invited to share insights on AI transformation, organizational innovation, and leadership strategy in national forums and media interviews. Professor Cheng’s leadership has positioned Chung Cheng University’s MBA as one of Taiwan’s most balanced and intellectually grounded programs — combining academic excellence with practical business insights. ⸻ 🌟 Educational Philosophy Professor Cheng believes that the true purpose of executive education is not just to teach what to do, but to train how to think. In an era of AI, digital transformation, and global uncertainty, he emphasizes that management education must cultivate strategic adaptability, interdisciplinary thinking, and ethical leadership. “An MBA degree is not just a credential — it’s a transformation in how you understand problems, people, and possibilities.” ⸻ 🏫 About CCU MBA Program Located in Chiayi, Taiwan, the National Chung Cheng University MBA Program is designed for mid- to senior-level professionals who seek to enhance their leadership capabilities while maintaining their full-time careers. The program combines international perspectives, innovative pedagogy, and real-world engagement, preparing students to thrive in a rapidly changing global business environment. #鄭祥麟 #鄭祥麟教授 #中正大學MBA #中正大學鄭祥麟 #中正大學EMBA 圖片轉載CCUBA_IG

中正大學鄭祥麟 教授簡介 鄭祥麟教授目前擔任中正大學企業管理學系專任教授，並兼任該系「在職專班／碩士在職專班」的執行長。  他的教育與研究背景如下： • 學士：國立台灣大學國際企業學系學士（1998 年7月）  • 碩士：國立中山大學企業管理研究所碩士（2000 年7月）  • 博士：國立政治大學企業管理研究所策略組博士（2005 年1月）  研究專長與教學領域 鄭教授的研究專長包括： • 台商中小企業國際化  • 企業 B2B 行銷  • 企業創新策略與市場機會定位  他在教學上開授的課程則包含： • 企業概論  • 策略行銷（全英文授課）  • 策略管理（MBA）  • 組織創新與市場定位（全英文授課）  • 組織理論與管理（碩士班）／中小企業策略（博士班）  教育使命與專班願景 在擔任在職專班執行長期間，鄭教授曾公開指出台灣在職 MBA／EMBA 教育所面臨的挑戰：許多課程被視為「社交平台」或「人脈交換場所」，而非真正的學習場所。  他認為： • 在職管理教育應回歸本質——「透過系統化課程設計，訓練中高階主管的決策能力與問題解決能力」  • 學位不只是一張紙，更代表一種「思維模式的提升」。  • 他倡導的 MBA／EMBA 課程不僅要有商管理論的深度，更要與產業實務接軌，並具備國際視野。  代表性成就與活動亮點 • 在 2023 年「超級 CEO 趨勢論壇」中，作為專班執行長，鄭教授主持該論壇並指出其高階主管參與熱烈，課程設計跨領域、深度實務化。  • 他在處理 「在職教育是否淪為人脈班」的社會質疑時，也明確表示課程重在思考模式，而非僅活動或參訪。  • 他推動中正大學企業管理系在職專班取得國際認證（如 AACSB）並提升學程含金量，使取得學位者具備升學、進修、轉職的能力。  為什麼值得關注？ • 地理位置：位於 嘉義縣 民雄鄉的中正大學，雖非臺北一線都市學府，卻在鄭教授帶領下，讓在職專班具備「國際認證 + 產業實務連結」的競爭優勢。 • 教育定位：在職專班的學員多為企業中高階主管、具有實務背景，鄭教授的課程與理念正好回應「工作中進修」的需求。 • 思維轉型：在 AI、數位化、全球化快速變化的時代，他主張教育不能只教「現在做什麼」，更要教「怎麼思考」。 ⸻ 鄭祥麟教授不僅是一位商管學者和教育工作者，更是中正大學在職專班的重要推手。他以理論與實務並重的視角，努力讓在職 MBA／EMBA 課程從「人脈交流」回歸為真正「管理思維訓練」的基地。對於有志於企業管理進修、高階主管深造或產業轉型的人士而言，他的工作與理念，值得關注。 #鄭祥麟 #中正大學 #中正大學招生 圖：遠見雜誌