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Unlocking New and Sustainable Sources of Global OTT Revenue
The economic models that generate OTT revenue are primarily based on two powerful and highly scalable streams: direct-to-consumer subscriptions and advertising. The dominant and most well-known revenue model is the Subscription Video-on-Demand (SVOD) model, where users pay a recurring monthly or annual fee for unlimited, ad-free access to a library of content. This is the model...
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