The web marketing analytics tools provide the companies with an opportunity to learn about the behavior of visitors, the performance of campaigns and help to develop efficient digital marketing strategies. The use of the link shortener tool with analytics makes it possible for the marketer to track clicks, analyze the sources of traffic and evaluate the engagement of the audience using useful metrics. With the analytics of links it becomes much easier not only to shorten links but also get useful performance data. If you run campaigns through social media, emails or websites then the use of analytics will help you to maximize the efficiency of your marketing activities.