(圖/ Corey Rich on Netflix) 當美國攀岩傳奇人物 Alex Honnold 站上臺北101外牆，完成極限攀登挑戰，這場看似體能與勇氣的展演，實則引爆一場關於品牌價值與市場定位的深層討論。近日，中正大學企管系所長黃正魁教授與GAMA總經理張志豪進行深度對談，從此案例出發，拆解企業品牌定位的三大核心邏輯，並進一步延伸至 AI 應用與數位轉型對現代品牌的關鍵影響。 (圖/ Corey Rich on Netflix) 脫離「時間陷阱」，進入「價值對價」   外界關注的焦點不只在於攀登本身，而是背後的市場價值計算—「爬兩小時牆，值2,000萬元嗎？」 對此，黃正魁所長指出，這類高影響力事件的對價，早已不再只是時間與體力的交換，而是企業品牌形象、社群聲量與長期價值累積的體現。他強調：「這不只是一次行銷活動，而是品牌資產的再定義。」...

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